Sponsored by:
idBrooklyn is a large-scale design project aimed at creating the graphic identity of Brooklyn through your participation.

As Brooklynites and Brooklyn-lovers, we want tap into BK's pulse and make it the world's first community branded by participatory design.

4 Step Brooklyn Identity Process

1. Workshops | Hands-on workshops in each neighborhood
2. Mobile App & Website | A virtual bulletin board of BK images
3. Artist Involvement | Calling all local artists - let's exhibit!
4. Exhibit | The process, icons and participants


1. Workshops

We designers and professors will host hands-on workshops with real people from different age groups and all walks of life with the objective of singling out the icons that best represent Brooklyn's identity.


2. Mobile App and Website

We've designed the beginning stages of a mobile app and website that will be a virtual space for local and international participants to contribute to what Brooklyn is to them. Become a storyteller and give our design team food for thought.


3. Artist Involvement

After we have loads of visual and written material for what Brooklyn is to each and every one of you, we will call for local artists, designers and writers to express their vision as it relates to the Brooklyn icons, and to the borough's identity at large.


4. Exhibit

An actual exhibit at a museum or gallery space that will showcase the results of the workshops, along with curated works from the participating local artists and the icons themselves, as streamlined by us from the participants' raw input. The show (we're secretly hoping for the Brooklyn Museum) will include specific works of art from the museum's collection, or from other institutions, deemed by the curators to personify Brooklyn's identity.

Why Brooklyn? Why Now?

With its soaring popularity, it's no secret that everyone wants a part of Brooklyn. We can contribute to this phenomenon by highlighting the icons that make up that coveted "Brooklynness" and by facilitating a global conversation about these symbols.

What excites us the most is that the show itself is merely a beginning, the start of a conversation. We envision the project as an interactive work-in-progress as diverse as the people who take part in it. And perhaps when it reaches its critical mass and takes on a life of its own, we can then step back and let its scope suggest an answer to the elusive question,"What does Brooklyn mean?"

idBrooklyn Workshops a Success

Hey there!

The idBrooklyn workshops and interviews have been packed with juicy stories and cultural flavor.

The Brownsville community poured out stories of immigration, family and hope. I was nearly brought to tears several times behind the camera. 

The students at Brooklyn tech created a beautiful mural of original icons (their perspectives of the borough are incredibly unique and uncensored!). 

The kids at the children's museum gave us a new lens on everyday life in Brooklyn as drawings like the Bacon Egg and Cheese Sandwich came scribbling out of their markers.

Elizabeth Yampierre from UPROSE shared the long history of Puerto Ricans in Brooklyn and what the future of her community looks like today.

The creative participants of the Brooklyn Flea gave us a deeper look at how Williamsburg has progressed over the past 10 to 15 years.

Our favorite Williamsburg Rabbi told us how Brooklyn is the lighthouse for his people and the reconstruction of the original Hasidic Jewish community.

Currently we're editing a trailer for the idBrooklyn documentary and continuing to develop our web and mobile platforms. 

Enjoy the peek into what we've been doing this Fall.

Workshop at the Brooklyn Children's Museum.
Workshop at the Brooklyn Children's Museum.
Lenny, a Brownsville local, recited a Brooklyn poem he wrote during the workshop at the recreation center.
Lenny, a Brownsville local, recited a Brooklyn poem he wrote during the workshop at the recreation center.
Detail shot of Lenny's poem.
Detail shot of Lenny's poem.
An artist and activist who made the move from the East Village to Williamsburg, years ago.
An artist and activist who made the move from the East Village to Williamsburg, years ago.
Found objects at the Brooklyn Flea, created by the "Type Guy."
Found objects at the Brooklyn Flea, created by the "Type Guy."
Shane, the iconic bike salesman and legendary street basketball player. Thanks for the interview!
Shane, the iconic bike salesman and legendary street basketball player. Thanks for the interview!
Youth workshop at the Open Source Gallery.
Youth workshop at the Open Source Gallery.
"Brooklyn is the lighthouse for the Hasidic Jewish community, build from the ashes."
"Brooklyn is the lighthouse for the Hasidic Jewish community, build from the ashes."
T-Shirts, Workshops and iOS Apps

Our first three workshops are tomorrow in Brownsville, Launchpad and the Open Source Gallerie respectively. See the attached list for all of our workshop locations.

Also, if you purchased a t-shirt, stop by a workshop and pick it up!

Finally, the first iteration of the idBrooklyn beta app has just been released in the app store! Download it and start sharing here

A Big Happy Update

We've been hard at work producing rewards, planning workshops, and developing the idBrooklyn iOS7 app and web platforms.

The shirts are being printed on top-notch Evatees shirts by an excellent New York printer named BCCONYC. Also, posters, postcards and other goodies are in production as we type. They will be mailed at the end of this month, so hang tight.

idBrooklyn Beta App Preview

idBrooklyn Beta App Preview

Coney Island Print Test #1

Also, the official idBrooklyn workshops will take place throughout the borough between 22nd and the 28th of this month. Find a venue near you and help shape Brooklyn's graphic identity (see below).

More news to come! See you at the workshops!

-The idBrooklyn Team

The first stage of the idBrooklyn project was crowdfunded through: